Case Study: UT Permian Basin clarifies tuition costs with Stamats personalized tuition calculator

UT Permian Basin boosts calculator use 27% with Stamats

UT Permian Basin's primary challenge was student confusion over tuition costs, with existing content being unclear and filled with complex jargon. The university partnered with vendor Stamats to transform this rough user experience into a clearer process that could effectively answer the question of what a student would pay.

Stamats developed a personalized tuition cost calculator featuring an interactive, guided journey. The solution utilized easy-to-edit persona categories, decision tree mapping, and logic flow-based personalization to create a smooth user experience. This strategy implemented by Stamats yielded significant results, with 27% of page viewers using the calculator and 77% of them being new users arriving from organic search.

UT Permian Basin