Case Study: University of Wisconsin–Parkside boosts micro-certificate enrollment with Stamats market research and digital campaigns

University of Wisconsin–Parkside drives 101 leads and 22–26 healthcare conversions in 90 days with Stamats

The University of Wisconsin–Parkside needed to quickly launch competitive micro-certificates for working professionals but lacked the market research to ensure their programs would meet demand. They partnered with Stamats for market research and promotional services to address this challenge.

Stamats implemented targeted digital campaigns on SEM and LinkedIn for programs like Project Management and healthcare certificates. Their solution included optimized landing pages and nurture emails to generate qualified leads. This approach created a steady pipeline for enrollment, resulting in 101 leads for one program and 22-26 conversions per healthcare program within 90 days for the university.

University of Wisconsin–Parkside