Case Study: University of Lynchburg boosts doctoral enrollment with Stamats

University of Lynchburg boosts enrolled students 34% with Stamats

The University of Lynchburg partnered with Stamats to tackle the challenge of launching a new Doctor of Medical Science (DMSc) program for experienced physician assistants. With aggressive enrollment goals and a limited budget, they needed a highly targeted strategy to reach this niche audience of working professionals and drive conversions for multiple cohort start dates.

Stamats developed a comprehensive campaign strategy that included rebuilding outreach for clarity, creating conversion-focused landing pages, and optimizing targeted ads on Google and LinkedIn. By aligning all messaging with key academic dates, Stamats helped the university significantly increase its enrollment metrics. This strategy resulted in a 22% rise in applications, a 33% increase in admits, and a 34% growth in enrolled students year-over-year for the 2023 cohort.

University of Lynchburg