Case Study: Río Hondo refreshes its brand and website with Stamats

Río Hondo drives 14k+ Get Started views with Stamats

Río Hondo College needed to refresh its brand to address marketplace misperceptions and better reflect its strengths in community support and student success. The college partnered with Stamats for a comprehensive rebranding and website redesign initiative grounded in insights from focus groups with students, faculty, and staff.

Stamats guided Río Hondo through a complete rebrand, developing a new visual identity, logo, brand promise, and messaging strategy. This was capped with a supportive website redesign. The results were significant, with the new website's Get Started page receiving over 14,000 views and thousands of users advancing to key enrollment pages. Stamats also provided brand training and a rollout strategy to ensure long-term, consistent adoption across the institution.

Río Hondo