Case Study: Owens Community College boosts adult learner enrollment with Stamats Enrollment Marketing

Owens Community College cuts cost per lead 59% with Stamats

OWENS Community College needed to refine its marketing to better target and convert adult learners and stop-outs. They sought campaigns that would cut through the noise with timely, actionable messaging aligned with enrollment cycles. To address this, they partnered with Stamats for its enrollment marketing services.

Stamats implemented a multi-term, AI-enhanced digital strategy with nuanced messaging focused on outcomes. The solution included deadline-driven marketing, smart landing pages, and conversion-focused ads. This approach dramatically increased leads by 70% and cut the cost per lead in half within 60 days, all without increasing the ad budget. Stamats helped OWENS achieve a 74% increase in non-traditional student enrollment and 50% year-over-year growth in new student enrollment.

OWENS Community college