Case Study: Mid Michigan College boosts inquiries and applications with Stamats website redesign

Mid Michigan College boosts spring RFI leads 167% with Stamats

Mid Michigan College faced the challenge of a website that failed to reflect its dedicated community and was difficult for prospective students to navigate, leading to a poor user experience and lost conversions. To address this, they partnered with vendor Stamats for a comprehensive website audit and redesign.

Stamats implemented a new strategy featuring Guided Pathways and an interactive program finder, which was built on the Cascade CMS by Hannon Hill. This solution created streamlined user journeys with clear calls-to-action, resulting in a dramatic 167% increase in request-for-information leads and a 36% rise in fall applications, demonstrating the significant impact of the vendor's work.

Mid Michigan College