Case Study: MedStar Health boosts patient engagement and appointment revenue with Stamats

MedStar Health drives 150+ appointments in 3 months with Stamats

MedStar Health, a healthcare system serving the Baltimore to Washington, D.C. area, faced the challenge of answering the many health questions from patients across its service lines. They needed a way to provide timely, digestible content to meet this demand. They partnered with the vendor Stamats for content services to increase their content volume and address these patient needs.

Stamats implemented a data-driven content strategy that included blog stories, podcasts, and social media. The solution used social listening to create a flexible content calendar with both evergreen and rapid response topics. This approach generated significant results, including over 150 trackable appointments in three months from blog calls-to-action. Stamats also conducted over 410 subject matter expert interviews and delivered an average of 210 social posts per year.

MedStar Health