Case Study: Hayco achieves clearer global brand communication and stronger leads with Stafflancer

Hayco improves load time to 1.9 s with Stafflancer

Hayco, a global manufacturer, faced challenges in communicating its complex technical capabilities to a diverse global B2B audience without overwhelming them. They needed a clear, intuitive website that balanced depth with clarity and aligned with their brand as an innovation leader. Stafflancer was engaged to address these information architecture and design needs.

Stafflancer implemented a strategy-first approach, restructuring the site around clear content pathways to make exploring capabilities intuitive. They built a visual system focused on clarity and precision using clean typography and modular content blocks. The solution delivered by Stafflancer resulted in a 40% increase in leads and a fast-loading site with a 90 speed score.

Hayco