Case Study: Lyreco boosts customer satisfaction with Staffino

Lyreco boosts customer satisfaction with Staffino as 30% of orders get human support

Lyreco, a global leader in office supplies distribution, partnered with the vendor Staffino to quantify the impact of human-assisted sales on customer satisfaction in an increasingly digital marketplace. Their challenge was to understand the value of personal interaction within the e-commerce journey and measure its effect on customer loyalty.

Using Staffino's CSAT feedback tools and analytics, Lyreco gathered and analyzed customer data. The solution revealed that 30% of customers still choose human support and that every human-assisted order received the highest satisfaction scores, with no low ratings. Staffino's analysis helped demonstrate that the human element is a critical driver of customer loyalty.

Lyreco