Case Study: JYSK achieves €1.7 million in lead value with Staffino customer feedback systems

JYSK generates €1.7 million in lead value with Staffino

JYSK, a Danish retailer specializing in household goods, aimed to efficiently gather and manage customer feedback to ensure satisfaction and a consistent experience across its global network of over 3,100 stores. To meet this challenge, the company partnered with the vendor Staffino and utilized its customer experience platform, including Staffino Standard Feedback and Staffino CSAT.

Staffino implemented a CX survey that, upon completion, gave customers the option to subscribe to JYSK's email newsletter. Through this solution over a 12-month period, Staffino helped JYSK collect 350,000 marketing opt-in email addresses. This effort generated a lead value of €1.7 million and a potential revenue of €72 million based on industry ROI benchmarks.

JYSK