Case Study: believe housing transforms HR and employee engagement with StaffCircle

How Believe Housing achieved their corporate strategy goals

Believe Housing, one of the largest housing associations in the North East of England, wanted to move from transactional to transformational HR as it updated its corporate strategy. The organisation needed a flexible performance management solution to support a dispersed workforce of office staff and field operatives, improve objective tracking, align employee behaviours with company values, and provide better visibility of development and engagement. StaffCircle was chosen to replace an outdated system and fit Believe housing’s working practices.

StaffCircle implemented a digital performance management and communications platform with single sign-on, Microsoft Teams integration, company-wide newsfeed capabilities, and support for regular check-ins plus twice-yearly reviews. The solution gave Believe housing real-time insight into employee performance, engagement, and development, helping senior leaders analyse behaviour and objective attainment, improve talent mapping, and lay the groundwork for succession planning. As a result, Believe housing improved employee engagement, strengthened its culture, and built a more data-informed approach to corporate strategy and customer service.

believe housing

Michelle Brown

Business Leader: People Experience & OD