Case Study: Sunbelt Rentals unifies internal communications across 200+ locations with Staffbase

Sunbelt Rentals sharpened their tools and transformed their internal comms

Sunbelt Rentals, a UK construction equipment hire company with 3,700+ employees across 200+ locations, faced a major internal communications challenge after rapidly acquiring and merging 20+ specialist businesses. With many non-desk workers lacking email, desktop, or internet access, the company had no single source of truth or consistent way to reach everyone. Staffbase provided an employee app to help unify communication across the newly merged organization.

Using Staffbase’s mobile-first employee communication app, Sunbelt Rentals created a central channel for news, updates, and feedback that reached both office and frontline staff. The results were strong: 75% of employees downloaded and regularly used the app, posts averaged 600 views each, and survey engagement scored 80. Staffbase also helped Sunbelt Rentals support crisis communications during COVID-19, enabling the company to quickly inform employees about its role in supporting NHS testing centres across the UK.

Sunbelt Rentals

Chris Nicholls

National Communications Manager