Case Study: National Basketball Association achieves streamlined mobile intranet and event communications with Staffbase

How the NBA Uses the Staffbase Employee App to Complement a SharePoint Intranet

The National Basketball Association faced a mobile communications challenge: teams and events spread across North America and the globe needed quick access to news, documents, calendars and forms, while the league relied on an on‑premises SharePoint intranet with limited Office 365 integration. To avoid rebuilding content and to deliver a branded mobile experience, the NBA selected Staffbase’s employee app to complement its SharePoint intranet.

Staffbase delivered a white‑labeled, multi‑instance mobile app that syncs with on‑premises SharePoint, supports embedded media, push notifications, calendars and a growing forms engine. Launched at the 2018 All‑Star event, the Staffbase app provided trusted information to 2,200 people globally, supported coordination across 30 teams, streamlined event communications and automated resource distribution — a quick win that expanded the NBA’s mobile content footprint and improved data collection.

National Basketball Association

Siladitya Ghosh

Head of Corporate Application Services