Case Study: RHI Magnesita achieves global employee engagement and cultural integration with Staffbase

How RHI Magnesita Combined Forces and Transformed Their Company Culture with an Employee App

RHIMagnesita faced the challenge of unifying communications and company culture after a major merger spanning 14,000 employees across four continents, with more than half the workforce being non-desk, remote workers who previously relied on printed notices and a top‑down intranet. To reach a global, multilingual workforce and drive cultural change, RHIMagnesita adopted the Staffbase employee app MyRHIMagnesita as a mobile-first channel for interactive, timely communication.

Staffbase delivered the MyRHIMagnesita app—launched on the day of the merger—with multilingual news channels, a CEO channel, videos, gamification, chat, forms and desktop integration, hosted in Europe for data protection. The app became the central information hub and noticeably increased engagement: one year after launch 40% of employees were registered and 70% of those were active users, helping RHIMagnesita bridge the digital communication gap for non-desk workers and accelerate cultural integration.

RHIMagnesita

Stefan Rathausky

Senior Vice President of Corporate Communications