Case Study: EDF Renewables North America achieves engagement of 1,100 dispersed employees with Staffbase

How an Employee App Helps EDF Renewables Engage 1,100 Dispersed Workers

EDF Renewables North America, led in communications by Christine Karlovic, faced a challenge reaching a dispersed, multilingual workforce using clumsy email blasts, slow translation processes, and marketing automation that provided no clear engagement data. To solve this, EDF partnered with Staffbase and launched an employee app to better connect field technicians and mobile employees who weren’t regularly on email.

Staffbase’s employee app enabled push notifications, photo sharing, and on-the-go access to HR updates, plus analytics to track what content resonates, which Christine describes as a “night and day” improvement. The Staffbase solution helped EDF Renewables engage its 1,100 dispersed workers, increase real-time communication and engagement, and better appeal to the next generation of digital, mobile hires.

EDF Renewables North America

Christine Karlovic

Director of Marketing and Communications