Case Study: The Unseen Beauty builds a flexible Shopify experience with StackUp Digital

The Unseen Beauty launches a flexible Shopify 2.0 site with StackUp Digital and 4 key integrations

StackUp Digital partnered with The Unseen Beauty, a unique beauty brand founded by materials alchemist Lauren Bowker, to tackle a complex eCommerce challenge. The brand required a fully functioning Shopify website built from detailed Figma designs. The project's technical hurdles included developing a sophisticated color variant selector, capturing user behavior, automating rich product reviews, and ensuring a fast cart and checkout process, all while showcasing their captivating photography across all devices.

The solution implemented by StackUp Digital leveraged their extensive knowledge of Shopify and Liquid. They developed a structured project plan and utilized Shopify 2.0's customizer to create flexible components, empowering The Unseen Beauty's admins to easily build and customize pages. The development team successfully integrated various tools and APIs, including Reviews.io and the Instagram API, to deliver all required functionality. This resulted in a powerful and efficient eCommerce platform that is both easy for the client to manage and visually striking for its customers.

The Unseen Beauty