Case Study: Diving Direct modernises its eCommerce store with StackUp Digital’s Visualsoft to Shopify migration

Diving Direct completes 200,000-record migration to Shopify with StackUp Digital in 4 months

Diving Direct, an established diving equipment retailer, needed to migrate its ecommerce platform from Visualsoft to Shopify. Their challenge was to complete this full migration within a four-month deadline while preserving all customer data, order history, and search engine rankings, and to modernize the front-end user interface in the process. The vendor, StackUp Digital, was tasked with this re-platforming project.

StackUp Digital implemented its proven in-house blueprint for Visualsoft to Shopify migrations. Their solution leveraged pre-built communication templates for efficient data export and a meticulous process for migrating over 200,000 records of product, customer, and order data. The vendor's in-house team then shifted the front end to a modern Shopify tech stack, ensuring all legacy URLs were correctly forwarded. As a result, StackUp Digital successfully delivered the project on time, enhancing the site's performance and accessibility while maintaining all vital historical data and SEO positioning.

Diving Direct