Case Study: a leading gift ecommerce store boosts conversions with StackTome

How gift store leverages customer reviews to increase website sales using StackTome

StackTome worked with a leading gift ecommerce store, an online retailer with over a million unique visitors per month. The ecommerce team believed customer reviews influenced sales, but they struggled to measure the impact and gather the data needed to create meaningful comparison reports.

StackTome’s reviews management platform helped display relevant reviews on landing pages and collect data for two visitor groups: those who read reviews and those who did not. Using an A/B split test, StackTome generated a conversion report showing a 4% overall lift. Visitors who read reviews converted at a ~16% higher rate, driving about 600 additional orders and $30,000 in extra revenue each month, with the gains persisting after 20 weeks.