Case Study: a leading floral retailer improves customer lifetime value with StackTome

How floral retailer managed to improve their Customer Lifetime Value using StackTome

A leading floral retailer with over one million unique visitors per month wanted to understand how customer experience affected customer lifetime value, but it was difficult to quantify the relationship and gather the necessary data for reporting. StackTome helped the company bring together the data needed to measure CX and CLV more effectively.

Using StackTome’s customer data platform, reviews, segmentation, and events were combined into a single platform that generated a report showing the link between review ratings and customer lifetime value. The retailer estimated that a 10% improvement in customer ratings would lift CLV by 4.5%, and after six months of tracking, observed CLV had improved by 15% across all customer cohorts.