Case Study: Vytalogy achieves shopper growth and retention gains with Stackline

Vytalogy drives 23% more switch-ins with Stackline

Vytalogy, a vitamins and supplements company, faced challenges in the competitive sleep aid category. Despite strong sales, they lacked insight into why shoppers were defecting to competitors and needed a unified view of consumer behavior across Amazon, Walmart, and Target. They partnered with Stackline to gain omnichannel intelligence and identify emerging ingredient trends to fuel innovation.

Using Stackline's Atlas, Beacon Pro, and Shopper Analytics products, Vytalogy gained a unified view of shopper data. This enabled them to clarify churn risks, monitor trends, and optimize campaigns. The solution delivered measurable results for Stackline's customer, including a 10% consumption lift and a 23% increase in shopper switch-ins from competitors.

Vytalogy