Case Study: UPPAbaby achieves higher ROAS and conversion with Stackline

UPPAbaby boosts Amazon ROAS 224% with Stackline

UPPAbaby, a company specializing in baby products, faced challenges in translating its brick-and-mortar retail success to online channels like Amazon. To address this, they partnered with vendor Stackline to gain market intelligence and refine their merchandising, content, and advertising strategies on the platform.

Stackline implemented a solution using its Atlas, Beacon Pro, and Shopper Analytics products, alongside its Professional Services team. This two-pronged approach optimized product content and deployed hyper-targeted ad campaigns. The results were significant and immediate, including a 27% increase in conversion rates, a 68% decrease in cost-per-click, and a 224% increase in return on ad spend.

UPPAbaby