Case Study: Tide & Nehemiah wins market share and strengthens retailer engagement with Stackline

Tide & Nehemiah uncovers insights from 87.9K shoppers with Stackline

The customer, Tide & Nehemiah, a household supplies manufacturer, faced stagnant growth and rising customer churn in the competitive washing machine cleaner category. They lacked actionable insights into why shoppers were switching to competitors and needed faster, more precise consumer data. To address this challenge, they partnered with vendor Stackline to utilize its Shopper Analytics and survey intelligence services.

Stackline analyzed nearly 88,000 Tide shoppers to uncover switching behavior and retention patterns. They then deployed a rapid-response survey that captured over 460 verified shopper responses in under 48 hours. This data provided critical insights into brand sentiment and purchase drivers, which Nehemiah used to refine its messaging and retail strategy. The solution led to swift results, including an exclusive innovation session with Walmart, enabling the brand to re-engage lapsed shoppers and sharpen its growth approach.

Tide & Nehemiah