Case Study: PackIt optimizes packaging and pricing with Stackline

PackIt validates packaging and pricing with Stackline’s 400+ shopper survey

PackIt, a leader in on-the-go food and beverage coolers, faced a challenge with its baby bottle cooler product line. The brand needed to validate new packaging concepts and a pricing strategy to ensure its innovative cooling technology was clearly communicated to busy parents shopping at major retailers. Without a direct connection to its shoppers, PackIt partnered with Stackline to leverage its Shopper OS Research solutions.

Stackline deployed a custom survey to over 400 verified baby product purchasers from Target and Walmart. The research validated the optimal packaging concept and revealed that extended cooling was the top priority for shoppers. Using Van Westendorp pricing methodology, Stackline identified the ideal price point that balanced customer appeal with revenue potential. This provided PackIt with immediate, actionable insights to confidently relaunch its product with optimized packaging and pricing.

PackIt