Case Study: OtterBox achieves 3x ROAS growth and 1,700 bps market share gain with Stackline

Otterbox grows Amazon retail sales 30% with Stackline

OtterBox, a leading electronics brand known for its mobile accessories, faced intense competition and a lack of visibility on Amazon. Despite having over 4,000 SKUs, the brand struggled with Amazon's native dashboards, which lacked the depth needed to track competitors, forecast market shifts, and make strategic budget decisions. To protect its market position and drive growth, OtterBox partnered with vendor Stackline for a centralized intelligence solution, utilizing tools like Stackline Atlas and Beacon.

Stackline provided OtterBox with real-time analytics, performance monitoring, and strategic services. This solution enabled the brand to optimize campaigns with precision, react proactively to competitive threats, and eliminate manual data work. The results were significant: OtterBox achieved a 3x increase in return on ad spend, a 13% lift in new-to-brand customers, and a 1,700 basis point gain in market share, all while accelerating growth in a hypercompetitive category.

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