Case Study: McAfee achieves global retail media growth with Stackline

McAfee boosts incremental ad sales 93% with Stackline

McAfee, a pioneer in digital security software, faced challenges scaling its retail media operations across Amazon's global marketplaces. Intensifying competition and a lack of real-time, country-specific visibility led to inefficient ad spend and an inability to respond quickly to regional shopper preferences. To transform its strategy, McAfee partnered with vendor Stackline.

Stackline implemented its Atlas and Beacon platforms, along with its Professional Services team, to overhaul McAfee's campaign structure. Using AI-powered bidding for autonomous optimizations, the solution shifted investment to high-value, non-brand keywords. This strategy delivered a 93% increase in incremental ad sales, a 49% lift in iROAS, and a 378 basis point market share gain, returning McAfee to the #1 position in global antivirus sales on Amazon.

McAfee