Case Study: LIXIL Water Technology Americas achieves full-funnel growth with Stackline

LIXIL Water Technology Americas boosts traffic 24% with Stackline

LIXIL Water Technology Americas, a home improvement company, faced the challenge of driving sustainable growth amid rising ad costs and economic volatility. With traditional retail media metrics failing to provide a complete picture, their marketing team struggled with siloed data and lacked the tools to connect media exposure to business results. They needed a solution to optimize their full-funnel performance and make confident budget decisions, leading them to partner with vendor Stackline and its Amazon AMC-powered insights.

Stackline implemented its AMC-powered intelligence and Beacon platform to give LIXIL an end-to-end view of its media funnel. This solution provided deep visibility into SKU-level attribution and shopper behavior, enabling the team to reallocate budgets toward the highest-performing channels. As a result, LIXIL saw a 24% increase in total traffic and an 8.11% lift in retail sales in the first quarter, alongside more efficient retargeting and evidence-backed investment decisions.

LIXIL Water Technology Americas