Case Study: LifeStraw uncovers shopper insights and growth opportunities with Stackline

LifeStraw uncovers shopper opportunities in under 3 weeks with Stackline

LifeStraw, a hydration and filtration company, was looking to refresh its understanding of its core customer and how to best reach its target audiences as the water filtration category evolved. The company needed to ensure its product innovation and marketing messaging would resonate with today's shopper. To address this challenge, they partnered with vendor Stackline and its Strategic Insights service.

Stackline implemented a custom research solution, surveying over 200 verified filtered water bottle buyers to uncover usage drivers and competitor gaps. The results revealed a previously underestimated usage occasion driving purchases at nearly twice the expected rate and identified clear opportunities for competitive positioning. These insights enabled LifeStraw to realign its marketing messaging and refocus product development priorities in less than a month.

Lifestraw