Case Study: Garden of Life builds direct shopper relationships with Stackline Shopper OS

Garden of Life earns 280,000 opt-ins with Stackline

Garden of Life, a premium vitamins and supplements brand, faced the challenge of having no direct relationship with the vast majority of its retail shoppers. Because their products were sold through partners like Amazon, Walmart, and Target, customer data and relationships were controlled by these retailers, leaving the brand unable to identify, understand, or communicate with its own customers. To overcome this, they partnered with vendor Stackline.

Using Stackline’s Shopper OS platform, Garden of Life built a privacy-compliant, multi-retailer CRM system. This solution enabled them to gain direct, permissioned access to shoppers, resulting in 280,000 opt-ins. Through targeted push notification campaigns focused on educational content, Stackline helped them achieve a 33% open rate, a 16% order conversion rate, and an $11 return on investment for every campaign, effectively turning anonymous sales into lasting brand relationships.

Garden of Life