Case Study: Deoleo Drives Omnichannel Growth with Stackline

Deoleo grows unit share 4x with Stackline

Deoleo, a major grocery company, faced intense pressure from digitally native competitors and needed to optimize its retail media approach to defend market share. Their challenge was scaling efficiently across Amazon, Walmart, and Instacart while working with constrained budgets and fragmented retailer data. To address this, they partnered with Stackline and leveraged its Beacon and Shopper Analytics platforms for a unified view and SKU-level insights.

Stackline implemented a high-efficiency, full-funnel strategy for Deoleo, utilizing advanced ad targeting and real-time dashboards to reallocate spend. This solution drove a 4.1x increase in market share on Amazon, a 350% sales volume lift on Walmart, and a 39% decrease in cost-per-click on Instacart. The Stackline partnership enabled Deoleo to achieve significant growth and defend its market position with precision under tight budgets.

Deoleo