Case Study: Wpromote boosts social engagement and SEO by driving owned‑site traffic with Stackla

Wpromote drives engagement and SEO—with Stackla hashtag campaigns

Wpromote, a digital creative agency known for integrated campaigns, was asked by restaurant chain Wienerschnitzel to increase brand recognition and social engagement beyond traditional tactics. The challenge was to turn social buzz into measurable value on Wienerschnitzel’s owned web properties while aligning social, SEO and creative teams around a single goal.

Wpromote launched a national Stackla-driven hashtag contest, #WienerCross, in partnership with Joe Gibbs Racing MX, promoted both online and in stores; nearly 1,500 fans submitted photos for prizes. By aggregating user-generated content on the brand’s site, Stackla helped boost SEO and on-site engagement—raising time on site, pages per session and sales while lowering bounce rates; another client saw a 30% increase in time on site versus a non-Stackla contest.

Wpromote

Ryan Farrell

Director of Creative