Case Study: Wendy Wu Tours achieves 1,200% increase in traveler photo submissions with Stackla

Wendy Wu Kicks Off Their Digital Transformation with User-Generated Content

Wendy Wu Tours, the UK’s leading specialist for travel to China and Japan, faced a digital challenge: their premium, service-driven brand relied on stock imagery that didn’t convey authentic traveler experiences, and as more customers began booking online they needed a way to inspire and convert visitors while retaining their high‑touch reputation. They wanted a digital destination that reflected the real stories of their guests and made it easier for site visitors to research and choose tours.

Using Stackla’s UGC platform, Wendy Wu launched an interactive inspiration wall (built in two weeks), destination maps, a direct upload form and product-tagged images that link straight to tour pages, plus social campaigns to drive submissions. The program produced fast results — a 1,200% increase in customer photo submissions, minimal moderation time (15–20 minutes/day) and stronger social proof — with plans to expand UGC into email campaigns, Facebook ads and deeper booking integrations to boost conversions.

Wendy Wu Tours

Jeremy Barber

Digital Marketing Manager