Case Study: Vogue Australia achieves real-time audience engagement at Fashion's Night Out with Stackla

Vogue Australia Gets Social for Fashion’s Night Out

Vogue Australia needed a way to capture and showcase the energy of Fashion’s Night Out across Sydney’s CBD — a multi-venue retail and fashion celebration with live shows, VIP parties and numerous attractions. The challenge was to aggregate official and user-generated content in real time, drive on-site engagement, and run a branded competition without fragmenting the digital experience.

Vogue used Stackla as its event solution, deploying screens at strategic locations to display a constantly refreshed stream of official and UGC and creatively reusing the same content stack to host the #Vogue competition. Custom tiles were added to surface ads for YSL and David Jones alongside user entries, delivering a unified, visually rich experience that boosted on-site engagement and sponsor visibility without needing separate widgets or instances.

Vogue