Case Study: Toyota achieves 440% increase in social engagement (1.2M engagements) with Stackla

Toyota Boosts Facebook Ads Engagement by 440%

Toyota’s global “Feeling The Street” campaign, run by New Zealand agency Media Blanco, invited street musicians to submit videos and images via #feelingthestreet for fan voting and a chance to join a touring band. Media Blanco’s challenge was ambitious: drive a 300% increase in social ad engagement without increasing overall ad spend, using authentic content that would resonate with 18–24 year olds.

Media Blanco used Stackla to discover, curate and secure rights for the best Instagram user-generated content, then fed that creative into Facebook display ads via Stackla’s plugin and Brand Networks. The six-week UGC-driven campaign surpassed expectations—delivering 1.2 million engagements (vs an 800,000 target) and a 440% increase in total engagement over the previous year.

Toyota

Kirsten Matthew

Toyota