Case Study: Topshop achieves 75% sales uplift and 11:1 ROI with Stackla

Topshop Delivers #LIVETRENDS and Achieves an 11:1 ROI

Topshop, the only high‑street brand to show at London Fashion Week, wanted to democratise the exclusive event by bringing front‑row trends to everyday customers and making them instantly shoppable—especially in regional stores and on mobile. The challenge was to capture fast‑moving social conversation, surface authentic runway and street style content, and translate it into a personalised, buy‑now shopping experience in real time.

Stackla partnered with Topshop and Twitter to power #LIVETRENDS, aggregating and analysing Tweets from editors, stylists and bloggers to create curated, shoppable collections fed dynamically into Topshop’s site, mobile app and six full‑motion digital billboards across UK cities. Products were hand‑picked to be within a 10‑minute walk of displays and linked to immediate purchase; the campaign drove ~3.8 million engagements/impressions, up to 75% sales uplift on featured items, an 11:1 ROI and industry award recognition.

Topshop

Sheena Sauvaire

Global Marketing and Communications Director