Case Study: Tito’s Handmade Vodka achieves scalable authentic customer engagement with Stackla

Tito’s Handmade Vodka Taps Into Customer Content to Deliver Authentic Web Experiences

Tito’s Handmade Vodka, a fast-growing spirits brand known for its authentic story and customer-driven marketing, needed a scalable way to bring user-generated content beyond social media and onto its website. Like many brands, Tito’s wanted to create more engaging web experiences but lacked the resources to constantly produce new content, so it looked for a partner that could help organize and display real customer content.

Stackla provided the UGC platform Tito’s needed to quickly collect, curate, and publish authentic customer photos and posts across its homepage, philanthropic pages, and online store. With Stackla, Tito’s saved significant time, made UGC actionable with interactive product carousels and tags, and saw #LoveTitos posts grow 254% from the beginning of 2017, showing stronger fan engagement and broader brand reach.

Tito’s Handmade Vodka

Katy Gelhausen

Web & Social Media Coordinator