Case Study: Think Iowa City boosts web engagement and sources 61,000+ UGC images with Stackla

Think Iowa City Inspires Locals & Attracts Tourists with UGC

Think Iowa City, the destination marketing organization for Iowa City, struggled to produce enough fresh, high-quality visual content to support its multi-channel marketing strategy despite abundant traveler-generated imagery. With visitors sharing millions of travel photos online, the team needed a faster, scalable way to find, curate and legally use authentic user-generated content (UGC).

They partnered with Stackla (via Simpleview) to aggregate, tag and manage rights for UGC, then embedded Stackla widgets across their website and social channels. In under four months they sourced 61,000 images, secured rights to hundreds of photos, and replaced costly photoshoots—driving a 69% increase in pages per session, a 17% drop in bounce rate, and measurable lifts in social engagement and follower growth.

Think Iowa City

Addison Mittelstaedt

Digital Media Coordinator