Case Study: The Sun achieves massive fan engagement and aggregates 18,000+ social posts with Stackla

The Sun helped fans get behind the England team with the #DoUsProud call to arms

Stackla, a visual user-generated content platform, powered The Sun’s #DoUsProud World Cup campaign to rally support for the England team. The challenge was to engage fans and capture their social messages in a way that could be shared with the team and published live on a campaign microsite while handling high volumes of posts and maintaining editorial control.

Stackla aggregated content from Facebook and Instagram into a moderated social wall on the custom microsite, providing easy setup and flexible moderation so The Sun could choose what was published. The solution captured over 18,000 pieces of content, enabling a fast, efficient display that helped bring the campaign to life.

The Sun