Case Study: Royal Flying Doctor Service (RFDS) boosts website engagement and celebrates 90 years with Stackla

The Royal Flying Doctor Service Celebrate 90 Years with a User-Generated Content Timeline

The Royal Flying Doctor Service (RFDS), one of the world’s largest aeromedical organizations, wanted to refresh its website ahead of its 90th anniversary and create a more engaging online experience that better reflected its history and nationwide impact. To do this, RFDS turned to Stackla’s user-generated content platform to add more live, social content and make its site feel less static.

Using Stackla, RFDS added a homepage web widget, a social media page, and an interactive 90-year UGC timeline featuring stories, photos, and memories from staff and communities across Australia. Stackla helped RFDS display real-time content, improve visitor engagement, and showcase its story in a more personal way, with the organization reporting positive feedback and a better snapshot of activity across the country.

Royal Flying Doctor Service (RFDS)

Kate Fessey

Communications & PR Assistant