Case Study: Telstra expands "New Phone Feeling" campaign reach and drives in-store engagement with Stackla

Telstra’s #NewPhoneFeeling powers in-store displays with UGC

Telstra’s national "New Phone Feeling" campaign aimed to extend its reach into social media and retail by running a consumer promotion offering Samsung GALAXY S5 phones. The challenge was to drive user-generated content and engagement across channels, encouraging customers to submit photos using the hashtag #NewPhoneFeeling in the categories Overjoyed, Shocked, and Crazy Phone Love.

Telstra used Stackla to power a custom, responsive Facebook competition tab and in-store social displays, allowing entries via the app or Twitter and Instagram hashtags. Stackla aggregated submissions with widgets shown in 250+ stores, Telstra shortlisted the top 60 images and public voting selected 21 winners (seven per category), effectively expanding the campaign’s footprint and driving social and in-store engagement.

Telstra