Case Study: Tampa Bay Buccaneers (NFL franchise) fills game-day content gaps and boosts fan engagement with Stackla

Stackla brings fan content to the big—and small—screens for an NFL franchise

The Tampa Bay Buccaneers needed a way to fill natural downtime during NFL games with engaging, on-brand content while safely managing a large volume of fan posts. They wanted to hand-pick the best user-generated content for JumboTron and scoreboard displays, keep interfaces fully branded, and ensure moderation to avoid abusive or off-topic material.

Using Stackla, the Bucs aggregate posts from Facebook, Instagram and Twitter, curate content via campaign-specific hashtags like #ITSABUCSLIFE and automated filters, and apply bad-word screening to streamline moderation. The “How You Saw It” Instagram gallery and on-screen displays boosted fan recognition and attendance buzz, while post-game analytics let the social team track hashtag mentions, top platforms and influential contributors—delivering safer, cost-effective content and measurable engagement.