Case Study: Labour Party achieves greater campaign reach and grassroots engagement with Stackla

Obama’s digital strategist chooses Stackla for UK Labour’s groundbreaking election campaign

Stackla, a visual user‑generated content platform, partnered with the UK Labour Party as it prepared for a general election. Facing the prospect of being outspent by opponents up to three‑to‑one, Labour put social media at the centre of its strategy to connect directly with voters and amplify grassroots voices across policy campaigns and the broader #ForTheMany movement.

Stackla aggregated and curated content from Facebook, Twitter, Instagram, YouTube, Google+ and more, powering web, mobile and live event displays — notably three large social walls at Labour’s Annual Conference — to surface supporter commentary from grassroots activists through to leader Ed Miliband. The platform helped inspire supporters, bring voices from across the country into campaign events, and centrally showcase nationwide conversations, proving an invaluable tool for amplifying the party’s messages.

Labour Party