Case Study: NVIDIA drives ShadowPlay awareness, 350 video entries and 200K+ site views with Stackla

NVIDIA Taps into a Passionate Gaming Community with a YouTube Competition

NVIDIA, the market-leading GPU maker behind GeForce, launched ShadowPlay — a low-impact in‑game recording feature — and needed a campaign to raise awareness, get gamers to try it, and drive traffic to its GeForce site. Partnering with Respawn Entertainment for Titanfall, NVIDIA required a way to aggregate user videos, enable voting and sharing, and keep all interaction on their own competition page.

Using Stackla, NVIDIA pulled YouTube entries into a fully branded competition page with voting and social sharing built in. Over the five-week contest they received nearly 350 submissions (vs. a 200 target), more than 20,000 votes, 200,000+ page views and 4,500 Facebook shares — surpassing goals and successfully driving engagement and site traffic.

Nvidia

Jeff Wycoff

Social Media Manager for GeForce and SHIELD