Case Study: Food Revolution achieves 500,000+ visitors and 100M+ social reach with Stackla

Jamie Oliver Leads a Food Revolution

Jamie Oliver’s Food Revolution is a global campaign to improve health and wellbeing through better food education. The team needed a way to showcase events and stories from around the world, aggregate user-generated content, and encourage people to join the movement using a single hashtag and an engaging online experience.

Using Stackla’s visual UGC platform they built a social hub with an interactive, geo‑tagged world map that surfaced #FoodRevolution posts, displayed country‑flagged content with calls to action, and made it easy to sign up. In the two weeks after launch the site attracted 500,000 visitors from 221 countries, generated over 12,000 UGC posts and a 100M+ Facebook reach; campaign-wide metrics included 14 billion Twitter impressions, 700,000 signups and more than 3,000 ambassadors, helping rapidly scale the movement.

Food Revolution

Jamie Oliver

Food Revolution