Case Study: FOX Sports achieves 1,000+ UGC entries and streamlined competition management with Stackla

If it’s big and it’s live on FOX Sports, chances are the WOW Card will get you there

In late 2014 FOX Sports asked Stackla to power a year‑long, UGC-driven campaign for 2015 featuring the hashtag #foxwow2015. They needed an end‑to‑end solution to aggregate and curate social posts, display entries on a microsite, manage content rights, and run a competition with voting and leaderboards.

Stackla delivered a branded, embeddable widget with search, dynamic filters and one‑click voting, and used its Rights Management tools to send permission requests (via @mentions/Instagram replies) that directed entrants to log in, provide contact details and accept T&Cs. The campaign generated more than 1,000 entries in the first month and was praised by the agency for being flexible, robust and allowing the team to focus on campaign goals rather than technical details.

Fox Sports

Adam Mussa

Account Director