Case Study: Hunter Valley Wine & Tourism achieves 150% social growth and 9 million UGC impressions with Stackla

Hunter Valley Wine & Tourism Boosts Social Growth By 150% with Authentic Content

Hunter Valley Wine & Tourism, a leading Australian regional tourism non-profit, needed a better way to showcase authentic customer content across channels. Without a social aggregation tool they were manually sourcing UGC, which was time-consuming and limiting their ability to feature real visitor experiences on the website, email, print and at events.

They implemented Stackla (Visual UGC by Nosto) — using Asset Manager, Co‑Pilot and rights management to automate curation and publishing to galleries, emails, magazine and live event screens. The result: 150% growth in social followers (500% on Instagram), 9 million UGC impressions, an 80% reduction in time spent sourcing content, a 20,000 increase in magazine print run, and over 150,000 UGC images sourced with 2,400+ assets published.

Hunter Valley Wine & Tourism

Caron Reynolds

Digital & Marketing Specialist