Case Study: Uniworld Boutique River Cruise Collection achieves increased bookings and customer engagement with Stackla Visual UGC

How Uniworld Powers Personalized Travel with User-Generated Content

Uniworld Boutique River Cruise Collection is a luxury, boutique river cruise operator that personalizes travel experiences across Europe, Russia, Egypt and Asia. Faced with the need to show authentic, inspiring traveler experiences across social, web, email, advertising and print—and to secure rights for that content—Uniworld needed a scalable way to source, manage and activate real guest imagery to drive bookings.

Partnering with Stackla Visual UGC, Uniworld sourced 50,000+ traveler photos, automated rights management and embedded UGC across homepages (with ShopSpots linking images directly to bookings), emails, social ads and digital brochures. The program delivered strong results—UGC drove 360,000 impressions and 99,000 interactions in Q1 2019, boosted click‑through rates and bookings, reduced creative costs by replacing costly photoshoots, and now powers UGC creative across most Travel Corporation brands.

Uniworld Boutique River Cruise Collection

Dan Christian

Chief Digital Officer