Case Study: Hamilton Island achieves 3,814% ROI with Stackla

Hamilton Island’s Multi-Channel User-Generated Content Strategy Drives Over 3,000% ROI

Hamilton Island, the global holiday destination on Australia’s Great Barrier Reef, wanted to make authentic visitor photos and videos a core part of its marketing instead of relying on expensive professional photography. Using Stackla’s visual UGC platform, the team aimed to re-engage past guests, inspire new travelers to book, and make the island feel more accessible through real customer content.

Stackla helped Hamilton Island launch UGC-driven campaigns across social, ads, and blogs, including the #HIRememberWhen competition, rights-managed Facebook ads, and blog widgets showcasing live guest content. The results were strong: the campaign delivered a 3,814% ROI, 4x higher traffic to campaign pages, 3x higher Facebook ad click-through rates, and 50% more bookings from blogs that featured visual UGC.

Hamilton Island

Aida Merdovic

Director of Online