Case Study: Hamilton Island achieves nearly double social ROI and 3x hashtag engagement with Stackla

Hamilton Island Doubles Social ROI with UGC

Hamilton Island, one of Australia’s premier holiday destinations, attracts tens of thousands of Instagram followers and receives roughly 4,500 hashtagged posts a month. The team wanted to harness that authentic guest content without losing the element of surprise for future visitors, so they needed a way to centralize and showcase user-generated content (UGC) across their marketing and website.

Hamilton Island implemented a Stackla-powered “Live from #HamiltonIsland” social hub on its redesigned site, plus live UGC displays at events and in the reservations center, and filters to surface relevant activities and accommodations. The result: hashtag engagement tripled at Audi Hamilton Island Race Week, social ROI nearly doubled in the month after launch, community size exceeded 150,000 across accounts, and guest engagement and follower growth accelerated markedly—while staff became more effective at selling the island experience.

Hamilton Island

Aida Merdovic

Director of Online