Case Study: Expedia achieves localized engagement and 34% higher blog traffic with Stackla

Expedia’s #EyeWanderWin Campaign Engages Travelers & Boosts Web Performance with Authentic User-Generated Content

Expedia Singapore needed a way to run an engaging travel photo contest without sending all the activity to social platforms, since its SEO success depends on traffic and engagement on its own website. The company turned to Stackla and its visual UGC capabilities to bridge the gap between social participation and on-page performance while building a more local, relatable experience for travelers.

Stackla powered Expedia’s #EyeWanderWin campaign, enabling easy photo submissions and showcasing UGC across landing pages and blogs. The contest generated more than 4,350 photo submissions and later produced another 800 fresh images from winners’ trips, while helping Expedia boost blog traffic by 34% month over month and grow domain links to strengthen search visibility.

Expedia

Rebecca Pinnavanam

SEO Specialist