Case Study: British Heart Foundation achieves record campaign results and boosts engagement with Stackla

British Heart Foundation Lifts Supporter Engagement 586% with Personalised UGC

The British Heart Foundation, a UK charity funding cardiovascular research, struggled to cut through a crowded fundraising market and convince people their donations would make an impact. They needed authentic social proof to drive engagement, footfall to their 730 charity shops, and more supporters for events and online fundraising.

Using Stackla's visual UGC platform, BHF integrated user-generated content across websites, event Jumbotron screens, emails and social campaigns, enlisted micro-influencers, and sent personalized UGC-driven tweets to participants. The approach drove strong results: a pilot retail campaign exceeded 152% of goals, 20% of campaign microsite pageviews went to the UGC photowall, the marathon tweets generated over 35,000 impressions and 2,600+ engagements with a 47.55% engagement rate (a 586% uplift), and the charity plans to scale the program and add social commerce.

British Heart Foundation

Athar Abidi

Social Media Manager